It wasn’t ten years ago that the ultimate in cell phone technology was a Nokia flip phone. Now that piece of hardware is a running gag like Maxwell Smart’s shoe phone. We’re at a similar crossroads with connected car technology. We’re on the verge of the entire business cresting like a tidal wave.
According to an article posted today in Fierce Wireless, the Connected Car space is poised to grow from $12 billion in 2012 to over $39 billion by 2018. IHS Research predicted that OEM-installed cellular-connected systems will grow from less than 9 percent in 2012 to almost 33 percent in 2017, without even mentioning mobile-device technologies independent of the car’s infrastructure.
One especially interesting note in the Fierce Marketing article — especially for Zubie customers — is this:
Despite the tremendous projections for the connected car, there are some challenges ahead. Car owners are keeping their cars longer and that’s causing car makers to increasingly look to advanced wireless technologies to future-proof the connected car and avoid replacing the existing system or turning it off because it no longer works.
Because it’s completely independent of the car, technologies like Zubie are going to be poised to offer services for as long as car owners own their cars. Think of other on-board technologies — like built-in DVD players — that have been superseded as devices like iPads have come on the market.
It’s an exciting time to be a part of this business. We’re looking forward to playing a part in the way the technologies roll out in the very near future. Stay tuned!