About Zubie

Where we're going.

The powerful future of mobility: Connect businesses, cars and drivers like never before.

Telematics. At Zubie, we believe that every company, no matter what its size, should have access to this power. Zubie has the powerful fleet management tools like 24/7 GPS tracking, vehicle health and maintenance, driver performance, and driver check-in and more at a price that works for companies large and small.

Where we've been.

Zubie was formed in 2012 as a joint venture between innovative retailer Best Buy and mobile-centric venture firm Open Air Equity Partners. Beginning with a focus on connected car applications for consumers, Zubie has since expanded into providing powerful custom telematics and data services for insurance carriers, fleets of all sizes, and automotive dealerships, service centers, and auto manufacturers.

Who's driving innovation

Gary Trucker

Gary Tucker, CEO

Gary has more than 30 years of auto industry experience. Prior to joining Zubie he led the growth and exit strategy for DealerRater resulting in a sale to Cars.com in 2016. He spent 12+ years as an executive at JD Power, a leading market research firm, and has held executive positions with GE Capital and American Isuzu. He started in his career in automotive retail spending 10 years leading a dealership. He has a proven track record of building high performing teams and delivering growth.

Chad Caswell

Chad Caswell, CTO

Chad has been delivering cloud-based SaaS technology and product solutions for the past 20+ years. Prior to joining Zubie he was vice president, technology and operations for Insite Software. While there, he ran InsiteCommerce, a globally recognized B2B commerce application by Forrester Research and Gartner. He also founded FeePay, a Tekne award-winning education payment SaaS platform that supported 2.5M users in 36 states and 10 countries across web, native mobile, web back office and native mobile retail.

Mark Novak, Chief Revenue Officer

For nearly 20 years, Mark has led sales, operations, business development, marketing and product development initiatives for companies of different sizes, from established privately owned businesses to thriving new venture capital start-ups. Prior to joining Zubie, Mark was Senior Vice President of Travel Tab technology solutions, leading operations and sales.

Natasha Tandeski, Director of Finance Operations

Bringing more than 20 years of financial experience to the leadership team, Natasha is Zubie’s Director of Finance Operations. Prior to joining Zubie, Natasha led the accounting operations for SPS Commerce, a leading global provider of cloud-based supply chain management software to retailers, suppliers, and third-party logistics providers. Additionally, Natasha was a financial leader at Rust Consulting, where she led the tax preparation and financial tracking of class action lawsuit settlements valued at more than $4B dollars.

Mike Ingson

Mike Ingson, VP Engineering

Michael is an award-winning development executive specializing in launching cloud-based and data intensive software systems. Michael led the creation of Clickable, a 2007 TechCrunch 40 company, delivering a data-driven search engine optimization and management platform and has implemented several large-scale e-commerce systems. He was also a founding partner and VP of Technology at Scientia Technologies, a home automation and control company. That company’s flagship product won the prestigious CES Best of Innovations award in 2003.

Steven Zeng
Steven Zeng, Sr. Director of IT & Architecture

Payman Javid
Payman Javid, Operations Manager

Sarah Spencer, Customer Success Manager

Greg Pendleton, Director of Business Development

CJ Lundberg

Derrick Gall

Nick Thorp

Aaron Hanson

Steven Kravik
Steven Kravik

Nasrat Nazari
Nasrat Nazari

Matt Rognstad

Catherine Braaten

Backed by Industry Giants

Zubie Timeline



  • Zubie Rental Connect Launched ZRC
  • TSD integration TSD


Partnership with Nationwide Insurance nationwide insurance

Partnership with Automap automap logo

Partnership with Navotar  navotar logo

Patnership with Thermeon thermeon logo

Partnership with HQ Rental 


Zubie Minneapolis

8120 Penn Ave S, Suite 580
Bloomington, MN 55431