Zubie Announces New Equipment Tracking Product in One-Stop-Shop Monitoring Experience

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Zubie Asset Trak Geolocates Equipment and Assets, Viewable Alongside Fleet Vehicles on Zubie’s Web Portal

October 6, 2020, Bloomington, MNZubie, a leading connected-car platform and telematics software provider, today announced the launch of Zubie Asset Trak, a GPS device designed to track equipment and assets such as trailers, containers, industrial lawn mowers, and UTVs. Asset Trak is a powerful complement to Zubie Fleet Connect and the full range of vehicle tracking and fleet management solutions enabling customers to manage all of their vehicle and equipment tracking in a single place. Operation Managers, especially those in the construction, utilities, agricultural, landscaping, and heavy transportation, often have to keep track of assets moving around from job-site to job-site, and Zubie Asset Trak gives them the ability to do so, and receive alerts when the asset moves outside of any custom geofenced boundary the user sets up. Additionally, with using Zubie Location Link, the asset’s location can be shared with a third party such as the police, helping assist in recovery of the asset.

“We knew any tracking solution we implemented needed to not just track an asset, but aid in recovery, and with Zubie Asset Trak, we have that solution,” said Zubie CEO Gary Tucker.”Everything we do revolves around the principle of making a fleet manager’s job simpler, giving them the ability to track their assets alongside their vehicles in one simple-to-use platform was critical to our implementation.”
Smaller than a deck of playing cards, Zubie Asset Trak’s low-profile form makes it simple to hide, and the magnetic mounting plate makes installation simple to perform by a non-technical employee. The device is waterproof and features up to a year of battery life under normal usage conditions, wirelessly rechargeable in less than four hours.

About Zubie

Since 2012, Zubie’s connected-car SaaS platform has helped business, rental, and loaner fleet managers protect their assets and optimize their business. Zubie makes fleet management simple – simple to install, simple to use, and simple to improve business operations.

Headquartered in Bloomington, MN, Zubie has been awarded “Best Insurance Telematics Product” and “Best OBDII Device with Software and Services” and has been named one of Minnesota’s “Best Tech Startups” three years running.