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Press Release

Connected car leader Zubie names auto industry veteran Gary Tucker as Chief Executive Officer

February 9, 2017

MINNEAPOLIS, Feb. 8, 2017 /PRNewswire/Zubie, a leading connected-car platform and telematics provider, today named veteran automotive industry leader Gary Tucker as chief executive officer.

Tucker will guide Zubie’s efforts as it accelerates its growth across the automotive sector while building on a strong position within the insurance and fleet sectors. Growth in these markets will further expand the scale of Zubie’s data insights, which will in turn enhance the value proposition for all enterprise customers.

Tucker most recently served as CEO for DealerRater where he guided the company’s growth and led a founder transition resulting in a successful exit for investors as DealerRater was acquired by in August of last year. Prior to that, Tucker was a senior executive with J.D. Power and Associates (JDPA) for 12-plus years. During his tenure there he held several roles including senior vice president, global management and marketing, a position in which he established the company’s first product and strategic marketing organization. He also was instrumental in the global growth of the services sector for JDPA and previously led its automotive client services team. His deep knowledge of the industry is also aided by having held senior roles with an OEM and an auto retailer. Tucker takes over for interim CEO, Prag Shah, who will continue in his role of chief operating officer. Tucker will be located in Zubie’s Minneapolis headquarters.

“Gary offers tremendous expertise and leadership experience in the key segments Zubie has served over the past several years, as well as a proven ability to successfully leverage growth opportunities and create value,” said Ron LeMay, Zubie chairman of the board. “With our portfolio of enterprise solutions, Zubie is well-positioned to capitalize on our market opportunities and I’m confident in Gary’s ability to help the company further expand.”

Zubie has charted significant milestones over the past 12 months within the telematics environment. Its fleet monitoring and in-vehicle Wi-Fi solution was the first in the industry to meet the needs of businesses dependent on both telematics and in-vehicle connectivity. The company previously announced a strategic partnership with a major auto maker to leverage Zubie’s repository of data and analytics to enhance manufacturers’ understanding of vehicle performance and reliability. The company also continued expansion of its vehicle maintenance features to drive efficiencies for fleets of all sizes.

“I am excited to join a company with a strong reputation for growth and innovation in the telematics sector,” said Tucker. “Zubie is on a trajectory to deliver the full value of a connected car to auto manufacturers, auto dealers, insurance carriers, fleet customers and consumers. The future is very bright for Zubie.”

For more information on Zubie’s solutions, visit

About Zubie

Zubie, Inc. is a connected-car services and data insights company that powers business enterprises with real-time information about vehicles and drivers. Its solutions are tailored for the automotive, insurance and fleet industries, as well as consumers and small businesses. The company, formed in 2012, is headquartered in Minneapolis, Minnesota, with its business operations in Charleston, South Carolina. Zubie was the winner of the “2015 Best Insurance Telematics Product” award from TU Automotive, and the 2016 Tech CARS award for “Best OBDII Device with Software and Services” from Auto Connected Car. Visit for more information.


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