The Essential Guide to Shuttle Tracking with Telematics
For shuttle operators serving airports, hotels, and parking facilities, smooth operations and minimizing risks are essential. A common industry myth is that all GPS tracking systems are the same—this isn’t true. The reality is that not all tracking solutions offer the same benefits, and choosing the wrong one can lead to overpaying or underutilizing technology that doesn’t fully meet your operational needs.
One major difference among tracking systems is connectivity. It’s not just about knowing where your shuttle is, but also how that data gets transmitted via cellular networks. In the U.S., the three major providers—Verizon, AT&T, and T-Mobile—offer different levels of coverage. Choosing the right network, or a combination of them, is key to keeping your tracking system reliable. So, how do you select the right solution? Let’s explore three levels of shuttle tracking technology and what each offers.
1. Location-Only Tracking
At the most basic level, tracking systems provide real-time location data for your shuttles. However, the frequency of these updates, or “ping rate,” varies. Low-cost systems might update location only once or twice a day. This may work for small operations but isn’t ideal for high-demand services. For services like airport or hotel shuttles where real-time tracking is essential, high-frequency updates ensure that customers aren’t left waiting long with outdated information.
A good tracking system lets you share shuttle locations with customers. You can send a map link via email, display it on a monitor in the lobby, or provide access through a QR code. This reduces the need for staff to radio drivers or answer constant questions about shuttle arrival times, improving overall customer satisfaction.
2. Location and Vehicle Performance Tracking
The next level of tracking adds vehicle performance data to real-time location updates. While your shuttle is on the road, you can monitor key data like fuel levels, mileage, battery health, and diagnostic codes. This helps you stay on top of maintenance needs.
Another big benefit is tracking driver behavior. The system records speeding, rapid acceleration, hard braking, and other driving patterns. This data helps you coach drivers and improve safety, making rides smoother for passengers. The data stays secure and is only accessible by relevant staff.
Zubie also offers a ‘recovery mode’ that temporarily increases the ping rate even further in the case of vehicle loss or theft, providing fleet managers with enhanced tracking capabilities during critical situations.
3. Full Tracking with Video and Sound
The most advanced, flagship option adds video and audio recording to location and performance tracking. This system includes both forward-facing and interior-facing cameras, capturing video and sound that can provide valuable insights in case of incidents.
For example, if a driver brakes hard or drives erratically, the system records video for review. This not only provides clarity in the event of disputes or safety concerns, but also protects drivers by offering proof of their driving behavior in real-time scenarios.
Additionally, advanced systems use AI to detect issues like distracted driving or cell phone usage. These systems are rapidly evolving and becoming more advanced, offering even greater insights into driver performance and safety in the future.
One thing to keep in mind with advanced systems is the importance of an integrated platform. You don’t want to switch between multiple systems to access data. A good provider offers an all-in-one solution that combines location, performance, and video tracking into one easy-to-use interface.
Why Zubie?
Zubie’s telematics solutions offer a range of benefits for shuttle operators, from simple location tracking to full video and sound monitoring. Choosing the right level of tracking depends on the specific needs of your operation. The right solution can help you improve operational efficiency, enhance customer experience, and reduce risk. In many cases, businesses see a return on investment within the first year by optimizing shuttle use and improving overall performance.
Are you ready to take the next step in optimizing your shuttle operations? Contact us today to learn how Zubie’s advanced tracking solutions can drive efficiency, enhance customer experience, and help your business grow.