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Press Release

Zubie Announces Chad Caswell as Chief Executive Officer

April 9, 2021

April 9, 2020, Bloomington, MNZubie, a leading connected-car platform and GPS tracking and fleet management software provider, today promoted Chad Caswell to the role of Chief Executive Officer. Caswell has been with the company for four years as Chief Technology Officer shaping and evolving Zubie’s software platform to become one of the industry’s leading fleet management providers.

With Caswell taking on the new role as CEO, former CEO Gary Tucker will transition into a role as consultant focused on strategy and business growth. Tucker is credited with having transformed the business away from consumers and toward commercial fleets and for successfully navigating Zubie through industry headwinds caused by COVID-19.

“Having served as Zubie’s CTO for the past four years, I’m excited about leading Zubie in our mission to deliver simple-to-use telematics software for rental operators, fleet managers, and dealers,” said CEO Caswell. “I look forward to placing an increased focus on growing Zubie’s technology and software capabilities and continuing to lead our growth in the rental and fleet markets.”

A 20+ year SaaS technology and product veteran, Caswell was previously Vice President of Technology for Insite Software, a globally recognized B2B commerce application by Forrester Research and Gartner. Prior to that, Chad was a founder at FeePay, a Tekne award-winning education payment software platform that supported 2.5M global users, native mobile, web back office and native mobile retail.

“The Board would like to thank Gary for his creative and effective leadership in establishing a sound foundation for Zubie’s future success,” said Ron LeMay, Zubie Board Chairman. “We are fortunate to have a talented executive in Chad to succeed Gary. Chad’s knowledge of the Company will permit him to capitalize on the existing foundation and seize the momentum associated with the Company’s improving performance and the post Covid-19 tailwinds.”

“After four years of leading the Zubie team, I’m proud to transition a healthy business with full-service stable of products and a growing customer base to Chad’s more-than-capable leadership,” said Tucker. “Chad was my first hire as CEO. He’s well-positioned to lead Zubie into a successful future.”

Since 2018, Zubie successfully launched Rental Connect, the first fleet management solution dedicated to serving the rental car industry, including features such as real-time fuel and odometer readings as well as Zubie Location Link, a solution designed to assist in vehicle recovery efforts. Most recently, Zubie has launched additional features such as Smart Maintenance, a solution to help fleet managers track, schedule and pay for service online, as well as Zubie Dashcam, which delivers forward facing and in-cabin video data deliver through Zubie’s one-stop-shop software platform. The new in-cabin video product sits alongside Zubie’s established Fleet Connect solution along with the recently launched Asset Trak equipment tracking product.

About Zubie
Since 2012, Zubie’s connected-car SaaS platform has helped business, rental, and loaner fleet managers protect their assets and optimize their business. Zubie makes fleet management simple – simple to install, simple to use, and simple to improve business operations. Headquartered in Bloomington, MN, Zubie has been awarded “Best Insurance Telematics Product” and “Best OBDII Device with Software and Services” and has been named one of Minnesota’s “Best Tech Startups” four years running by The Tech Tribune, and was rated Best Fleet Management Software for 2021 by Visit for more information.

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