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OEM Embedded Telematics: The Easiest Way to Streamline Your Fleet Operations

June 23, 2025

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Today’s fleet managers face an increasingly complex landscape: higher costs, tighter timelines, and rising expectations for operational insight. But what if getting the data you need didn’t require installing a single device?

Leveraging OEM embedded telematics, Direct Connect offers seamless access to critical vehicle data without a single piece of aftermarket hardware.

What OEM Embedded Telematics Options Does Zubie Offer?

Zubie Direct Connect is a next-generation OEM embedded telematics solution that taps into telematics hardware installed in most modern vehicles by original equipment manufacturers (OEMs). Rather than utilizing aftermarket hardware, Zubie Direct Connect pulls vehicle data—like speed, location, odometer, fuel level, and more—directly from the factory-installed systems, simplifying setup and reducing costs dramatically. With no need to install hardware devices, you can onboard vehicles faster and save significantly on both time and labor.

Zubie has relationships with top OEMs including Ford, Lincoln, BMW, Mini, Toyota, Lexus, and Stellantis brands like Alpha Romeo, RAM, Jeep, Fiat, Dodge and Chrysler. As a pioneer in this space, we are committed to continuously growing this list and expanding our OEM embedded telematics capabilities.

Benefits of OEM Embedded Telematics

If your fleet spans modern embedded telematics-equipped vehicles, and your priority is speed, simplicity, and scalable access to vehicle health and location data, Direct Connect is likely all you need. It’s especially impactful for:

But Wait—What About Hardware-Based Solutions?

Zubie continues to offer robust hardware-based solutions, because in some cases, more detailed data and richer features are necessary.

Here’s a high-level comparison to illustrate:

In Summary:

Final Thoughts on OEM Embedded Telematics

Zubie Direct Connect isn’t just another telematics option. It’s a new standard for fleet managers looking to simplify operations without sacrificing visibility. And when you need deeper insights or expanded video capabilities, Zubie’s OBD-II and Dash Cam solutions have you covered.

With a full spectrum of tools at your disposal and integrations into the systems you already use, Zubie meets your fleet where it is and helps you scale smarter.

Want to find the right fit for your fleet?

👉 Learn More about Zubie Direct Connect, and reach out to see how Zubie can take your business to the next level.





 

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