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Why Fleet Operators Need a 360-Degree View of Every Vehicle

July 20, 2026

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In This Article:


Managing a fleet while juggling multiple vehicle information systems on different platforms can be overwhelmingAt the same time, many fleets struggle with partial visibility. OEM data provides one perspective on vehicle health and safety, while aftermarket telematics devices provide another. Relying on just one source leaves gaps in how you understand your operation — but combining the two creates a more complete, contextual understanding of your entire fleet. Togetherthey give you a more complete view of every vehicle. But how do these technologies work, and how can you combine them to improve fleet visibility? 

Understanding OEM Data and Telematics

OEM-connected vehicle data delivers powerful insights without requiring additional devices. Zubie Direct Connect helps you leverage that data by retrieving it directly from your OEM’s cloud system without the need for hardware or installation. Direct Connect integrates with some of the industry’s leading manufacturers, or OEMs, including:

This integration allows you to track OEM vehicle data, such as mileage, fuel levels, and speed, remotely without the use of aftermarket devices. By eliminating this need for hardware in connected vehicles, it also preserves the vehicle’s OBD-II port for additional telematics solutions when deeper insights are required.

But there are some details OEM data doesn’t provide. Zubie Sense is a simple telematics solution powered by your vehicle’s OBD-II port that captures additional data, including:

Direct Connect improves how fleets capture broader operational data, while Zubie Sense tracks more focused events, allowing you to enforce your policies with confidence. They replace processes that rely on manual inspections with ones that track fleetwide insights automatically — from anywhere, at any time, in one simple platform.

Why Fleets Benefit From Multiple Data Sources

Combining OEM vehicle data with event-based telematics data helps close visibility gaps by bringing multiple sources of information into a single platform. The result is:

Instead of relying on isolated signals to act, you gain a connected view that shows both what’s happening and what’s causing itThis broader perspective can help teams investigate issues more quickly, respond to events as they occur, and make decisions based on a complete set of operational data.

table listing the capabilities of Zubie Direct Connect and Zubie Sense

A Simpler Way to Scale

Modern fleets require more than data — they demand complete, connected operational awareness and actionable feedback without added complexity. Direct Connect and Zubie Sense work together to deliver exactly that. Direct Connect delivers seamless access to OEM vehicle information without requiring hardware, while Zubie Sense extends that visibility with event detection across every asset. Together, they create a unified, easy-to-manage solution that eliminates blind spots, provides a clearer operational view, and keeps every vehicle accounted for. 

Ready to streamline your operations? Get started today.


FAQs

What is Zubie Direct Connect and how does it work?

Zubie Direct Connect is a hardware-free OEM vehicle data solution that lets fleets track vehicles using factory-installed car systems. With Zubie Direct Connect, fleet operators can access real-time OEM vehicle data — including location, speed, and fuel level — inside a single platform.

What is Zubie Sense and how does it work?

Zubie Sense is a fleet telematics device that uses power from your vehicle’s OBD-II port to provide operators with real-time data on driver activity and critical events like impacts and smoking. Integrated into the Zubie fleet management platform, it delivers actionable alerts and reports that improve fleet visibility, safety, and accountability.

How does combining OEM data and telematics improve fleet visibility?

Combining OEM data with telematics improves fleet management by creating a clear view of every vehicle — blending manufacturer data like location and fuel level with real-time telematics insights like driver behavior and impact events. Platforms like Zubie integrate both data sources into a single system, giving fleet managers a clear image of how their fleet is operating and how their drivers are performing.

How can I detect smoke or damage in a rental vehicle?

To detect smoke or damage in a rental car, fleet operators use technologies like Zubie Sense, an OBD-II telematics device, to identify and document smoking and impact events in real time. Integrated with the Zubie platform, it delivers instant, timestamped alerts and provides detailed reports that help fleets verify violations, reduce disputes, and support driver accountability.

 

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