The Zubie Roundup at CES

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CES Zubie Roundup


From initial reports, it looks like the Connected Car will be one of this years’s hottest topics at CES. We’re excited to be here, specifically at Booth 80009 in the Gold Pavilion in the midst of all the automotive mayhem.

But given the record crowds expected this week of over 150 thousand, we couldn’t pass up the chance to inject a little mayhem of our own. And if you play along, you just might be one of a lucky few that win a free device and a year’s worth of subscription. Here’s the scoop….

We have released a few deficient drivers to roam the halls of CES and create mayhem with their anti-social and unsafe driving habits. And we need your help rounding them up. They can be identified by the ubiquitous Zubie badges, usually in the form of a sticker worn on the lapel.

Now, all you need to do is snap and tweet a picture of the offending Zubie with the hashtag #ZubieRoundup. Every day we will determine one winner based on the first person to round-up all five (or closest) offenders.

Here’s a little more information about these unsavory characters.

zubie_badge_en_fuego En Fuego – Believes that jabbing the gas pedal fast enough can overcome all limits of time and space.  Also always presses elevator buttons repeatedly.  A transmission’s worst nightmare.


zubie_badge_speed_demonTreats the highways as his own personal Nürburgring.  He can’t drive 65…or for that matter even 70.   Spends life on the passing lane…also his demise.


zubie_badge_night_owlStrongly dislikes traffic and sunlight. Drives a light colored car that matches his pale skin.  Believes that Red Bull has magical powers.



zubie_badge_old_timerDrives a car that’s really been around the block…like several thousand times, or hundreds of thousands of miles.  Loves crank windows and cylinder misfires.



zubie_badge_zubie_nubieThe dreaded new driver. Obsessively focused on the 10-2 position while somehow managing to be in everyone’s blind spot.   Brakes for…well, everything.


Follow us at @GoZubie and Happy Hunting!