About Zubie

Where we're going.

The powerful future of mobility: Connect businesses, cars and drivers like never before.

Telematics. At Zubie, we believe that every company, no matter what its size, should have access to this power. So we’re leveling the playing field. Only Zubie has the powerful fleet management tools built specifically with medium and small businesses in mind. Finally, things like 24/7 GPS tracking, vehicle health and maintenance, and driver performance information are all within their reach—simply and affordably. With no contracts, no hidden fees, and no added complexity.

We are constantly innovating our services – both on our own and with a set of diverse partners, with hopes that one day Zubie will be able to take these tools to the globe.

Where we've been.

Zubie was formed in 2012 as a joint venture between innovative retailer Best Buy and mobile-centric venture firm Open Air Equity Partners. Beginning with a focus on connected car applications for consumers, Zubie has since expanded into providing powerful custom telematics and data services for insurance carriers, fleets of all sizes, and automotive dealerships, service centers, and auto manufacturers.

Who's driving innovation

Gary Trucker
Gary Tucker, CEO

Gary has more than 30 years of auto industry experience. Prior to joining Zubie he led the growth and exit strategy for DealerRater resulting in a sale to Cars.com in 2016. He spent 12+ years as an executive at JD Power, a leading market research firm, and has held executive positions with GE Capital and American Isuzu. He started in his career in automotive retail spending 10 years leading a dealership. He has a proven track record of building high performing teams and delivering growth.

Chad Caswell
Chad Caswell, CTO

Chad has been delivering cloud-based SaaS technology and product solutions for the past 20+ years. Prior to joining Zubie he was vice president, technology and operations for Insite Software. While there, he ran InsiteCommerce, a globally recognized B2B commerce application by Forrester Research and Gartner. He also founded FeePay, a Tekne award-winning education payment SaaS platform that supported 2.5M users in 36 states and 10 countries across web, native mobile, web back office and native mobile retail.

Glenn Udall
Glenn Udall, VP Strategic Partnerships

Glenn has 30 years of experience in automotive industry having held numerous roles in across all aspects of Fleet Management, Fleet Planning, Fleet Operations and Administration. While with Hertz he managed one of the world’s largest fleet procurement activities with direct responsibility for contract negotiations with all automotive manufacturers. He was awarded the Global Fleet Cost Savings award and Outstanding Performance.

Zubie Timeline



  • Office opened in Minneapolis/Bloomington, MN
  • Zubie joint venture formed Openair Equity Partners logo Best Buy logo


  • Zubie GL300 2G device launched Zubie GL300
  • Zubie mobile apps released
  • Office opened in Charleston, SC
  • Zubie available at BestBuy.com, Amazon Best Buy logo Amazon logo
  • Zubie for Business Fleets launched Geek Squad logo


  • Zubie available at Best Buy stores Best Buy logo
  • Zubie Perks launched
  • First national UBI program
  • Inaugural international program Telefonica | O2 logo
  • Zubie web app launched


  • GL700 4G WiFi device launched Zubie GL700
  • Best Insurance Telematics Product TU Automotive Awards Winner 2015
  • API & App Store launched Zinc logo
  • First dealer program


  • Zubie GL500 3G device launched Zubie GL500
  • Zubie Teen driver app released Zubie Teen logo
  • Zubie Crew driver app released Zubie Crew logo
  • First OEM data partnership
  • Dealership integration Castrol logo
  • Best OBD Device/Service Award Tech Cars Awards


  • RepairPal integration launched RepairPal logo
  • OEM Fleet service Mazda logo
  • Auto supplier marketing/data program Michelin logo
  • Best Aftermarket Telematics Product/Service Award Airbiquity TU Automotive Awards 2017 Finalist


  • Xirgo partnership Xirgo Technologies
  • DataOne integration DataOne Software


Zubie Minneapolis

8120 Penn Ave S, Suite 530
Bloomington, MN 55431

Zubie Charleston

710 Johnnie Dodds Blvd, Suite 310
Mount Pleasant, SC 29464

Our products are sold at the following retailers: